Northeast North Dakota’s talent attraction and workforce development initiative – Real. Good. Northeast North Dakota – has completed a second phase of brand enhancements.
With the hiring of Kristi Kasprick as project manager in 2024, Real. Good. evolved to help the region capitalize on the growing trend of young families relocating to small towns. The initiative highlights employment opportunities and the appealing lifestyle our region offers.
Through paid marketing, new marketing assets, and strengthened connections with employers throughout Nelson, Pembina and Walsh counties, Real. Good. has become a tool for local businesses and residents to champion their communities, invite and recruit friends and family to the area, and help grow our small towns.
Enhancements include:
- Website Improvements: Creation of an events calendar, an interactive “Things to Do” map, updated careers, housing, and entrepreneur pages, the establishment of a blog, and the addition of community pages and a Resident Roadmap featuring newcomer resources and services.
- Relocation Guide: A 12-page print and digital guide that features area information and demographics, events, lodging, things to do, education, childcare, housing, healthcare, career opportunities and community snapshots. Over 3,500 guides have been distributed.
- Video Procurement: Secured video footage and testimonials from individuals who have relocated to or started businesses in Northeast North Dakota.
- Regional Awareness: positioned the area as a vibrant hub for careers, living, and recreation – drawing interest from talent, entrepreneurs, and potential relocators.
- Business Resources: Provided businesses with analytics and resources for strategic planning, fostering growth, addressing service gaps, and identifying state incentives, grants and training opportunities.
- Paid Marketing: Used Connected TV/Over-the-Top (CTV/OTT) Placement, Meta Ads, billboard campaigns and community event sponsorships to target external audiences focused on manufacturing and healthcare and “boomerangs” visiting or living outside the region.
