Real. Good. Northeast North Dakota is a visitor and talent attraction marketing campaign and strategy created by the Red River Regional Council in cooperation with Nelson, Pembina and Walsh County JDAs. Its mission is to create a brighter tomorrow for Northeast North Dakota.

Attracting Talent and New Residents: Real. Good. showcases the region’s friendly, safe and tranquil environment, appealing to people seeking a true sense of belonging.

Retaining Younger Generations: Real. Good. promotes our unique quality of life, showcases diverse career opportunities, encourages community involvement and supports education and training to create an environment where younger generations build successful, fulfilling lives in the region.

Bolstering Regional Identity: Real. Good. unites businesses, organizations and communities under a shared vision, strengthening the region’s sense of place and belonging.

Cultivating a Culture of Support: Real. Good showcases a commitment to the values cherished by Northeast North Dakota’s people, fostering a culture of support and compassion.

Boosting Economic Growth: Real. Good. is a leading force for businesses and industries eager to invest in a thriving community, fostering enhanced economic prospects and job creation.